What the hell is Design Strategy?

Having just finished my MBA in Design Strategy this is a question I get a lot.

The way I think about design strategy is its a way of being more fully present in the world. Yes, there are lots of different methods and process flows and skills that underly the practice, but at its core are the five human senses.

To be a good design strategist is to leverage all of your senses to observe the world as it is and imagine how it could be.